It's Cooler in the Mountains

The Cool Crew

Connecting visitors with culture, charm, and the community of Carroll County!

From our deep Appalachian roots to the warm hospitality you’ll find in every corner, we’re proud to share the stories, traditions, and mountain spirit that shape this place. Our team invites you to slow down, stay awhile, and discover the people and places that make the Heart of the Blue Ridge unforgettable—while feeling right at home in Carroll County.

Brooke Love

Tourism Director

Kendra Durnil

Marketing Coordinator

Diane Garland

Travel Advisor

Michael Tate

Travel Advisor
It's Cooler in the Mountains

Carroll County, Virginia, is where cool mountain air meets warm traditions. It’s Cooler in the Mountains isn’t just a saying; it’s a way of life. From scenic parkway drives and wandering rivers to Appalachian music and farm-fresh flavors, we share the beauty and spirit of this place in ways that are meaningful, purposeful, and unforgettable.

Love Carroll
Blue Ridge Plateau Regional Visitor Center

239 Farmers Market Dr.
Hillsville, VA 24343