Hi, I’m Brooke—and yes, I really do love Carroll.

As the Tourism Director for Carroll County, Virginia, I get to wake up every day and help people Find Their Cool in the Blue Ridge Mountains. From scenic overlooks and hidden waterfalls to old-time music and local makers, my job is to connect the magic of our mountains with the people who are ready to experience it.

Born and rooted in Southwest Virginia, I believe tourism should feel less like a transaction and more like a love letter—to our land, our people, and our stories. Around here, it’s cooler in more ways than one: cooler temps, cooler trails, cooler neighbors.